For almost 20 years I´ve turned ideas into products that actually sell - across DRTV, retail and international markets. From building purchase departments and launching category-defining products to leading innovation at Mediashop, I´ve learned what it really takes to create winners: deep market understanding, rigorous testing, trusted global suppliers and the courage to invent something new.
My passion has always been the same: develop products that deliver real value - safe, high-quality and profitable.
Today I bring this experience to new projects and partners who want more than just another supplier list or marketing trick. They want someone who has been in the trenches, who knows what works and what doesn´t and who can help them build something that lasts.
If you´re looking for strategic input, fresh product ideas or reliable sparring partners for your next growth step - I´d love to connect! Discover more in the "About me" section on top!
